Many SEO Agencies gain access to a client’s website and right away start building relevancy through Link Building. That was the old way of doing things. Google is a AI Learning Machine. It can’t just look at a website and determine what keywords should the website rank for. That is why a proper On Page Optimization strategy must be in place in order for Google to fully understand a website and the relevant Keywords associated with it. The more Google understands a website, the better it will rank a website.
So, what is On Page Optimization?
On-page optimization refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page optimization involves making changes to the content and HTML source code of a webpage to make it more attractive to search engines. According to MOZ “On-page SEO is important because many of the signals Google uses to rank web pages come from on-page elements. Most important is the content of the page itself. Because on-page elements are what your users most engage with, it’s worth considerable effort to make sure you’re on-page SEO works well.”
Google analyzes the data on the backend of a website, and ranks it based on what it understands.
What are the main factors to having a proper On Page Optimization?
There are several key elements of on-page optimization that should be considered when optimizing a website:
- Title tags: The title tag is the text that appears in the search engine results pages (SERPs) as the title of your webpage. It should be descriptive and include relevant keywords for your content.
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2. Meta descriptions: The meta description is a brief summary of your webpage that appears in the SERPs below the title tag. It should be compelling and include relevant keywords.
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3.Headings: Headings (e.g., H1, H2, etc.) help structure your content and make it easier for users to read and understand. They should be descriptive and include relevant keywords.
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4. Content quality: The content on your website should be of high quality, informative, and valuable to users. It should also be well-written and easy to read.
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5. Internal linking: Internal linking refers to the process of linking to other pages on your own website. This helps search engines understand the structure of your site and improve its indexing.
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By focusing on these and other on-page optimization factors, you can improve the visibility and ranking of your website in search engine results pages and attract more targeted traffic.
At Guaranteed SEO Services, we create the most effective On Page Optimization Strategy for our clients. Contact us, and we can grow your business together!